Case Studies
Insurama
Client
Insurama
Services
-
Industry
Banking and Insurance
Context
Insurama is a pioneering insurtech offering innovative solutions for insurance contracting and management, focusing on products such as mobile insurance, scooter insurance, and other specialized insurance. Operating in Spain and international markets, including Mexico, Insurama managed multiple portals and contracting funnels designed to provide personalized experiences.
Insurama in Numbers
Its data prior to the project reflected solid growth, though with opportunities for technological improvement:
Challenge
The main challenge was to improve the user experience and operational efficiency in a context characterized by:
Technological Complexity
Modernizing and optimizing Insurama's digital platforms while maintaining a seamless and consistent user experience across both B2B and B2C markets.
Diversity of Products and Funnels
From mobile insurance to electric scooters, the experience had to be agile, customizable, and adaptable to each user's needs.
Regulatory Compliance and Data Security
As in the entire insurance sector, complying with regulations such as GDPR was essential to ensure user trust and meet the industry's strict standards.
Technological Complexity
Modernizing and optimizing Insurama's digital platforms while maintaining a seamless and consistent user experience across both B2B and B2C markets.
Diversity of Products and Funnels
From mobile insurance to electric scooters, the experience had to be agile, customizable, and adaptable to each user's needs.
Regulatory Compliance and Data Security
As in the entire insurance sector, complying with regulations such as GDPR was essential to ensure user trust and meet the industry's strict standards.
Additionally, these challenges reflect common issues in the insurance sector, such as managing legacy systems and the need to provide modern digital experiences in a regulated environment.
Solution
The Digital Experience & Innovation team focused on a technological transformation strategy covering three main axes:
• The main portals were redesigned using Vue.js to enhance the performance and scalability of insurance funnels.
• Platforms based on WordPress were optimized, strengthening their security and improving content management.
• Customized workflows were implemented for each type of insurance, from mobile devices to scooters, ensuring a smooth and tailored user experience.
Results
Although specific metrics are confidential, the main achievements include:
Significant Improvement in Contracting Funnels
Technological and design optimization increased conversion rates across multiple insurance products.
Reduced Development and Update Time
The new architectures enable faster implementation of improvements and adjustments, responding quickly to market demands.
Successful International Adaptation
The implementation in Mexico laid the foundation for future expansions, ensuring a consistent user experience globally.
Satec helped us evolve our B2C contracting frontends, combining UX improvements with a solid technical base in various frameworks and library usage. Their adaptability and flexible understanding of needs beyond the requirements were key.
JOSÉ ANTONIO OVEJERO, CIO of Insurama